Interpretations of what the data shows, I can answer. An interpretation on how this affects your site is best left to those who use this as part of your 'whole strategy' for SEO. While the importance of this has not gone away, it can easily be countered by other SEO tactics.
In short, you have an HTML file that uses code to display your message and usually has some type of message to get across... usually. Sometimes you just want someone to log in on the page, so this loses a lot of it's meaning there.
Within this file, you have code and content. The code:text ratio is written as a percentage of code to the amount of content on the page and was previously used by many SEO folks (recently, it's been debated whether they still use this or not). In this case, you are using about 75% of the file as HTML code and only 25% as content (which drives ranking). Not very efficient, but not every page is intended for content. My numbers are on a scale of 0-100 and show how much of your page is code.
Within the content, there are certain words that most search engines 'ignore' such as the, a, an, and others which don't 'define' the page well or are used so commonly that they don't help to distinguish what a site is about. These words that get ignored are called stop-words and are typically excused when determining the 'keywords' of a page. In this case, about half of your 'content' words are stop-words.
With that rough math in mind, 1/2 usable words on 25% of the file itself leaves you with about 12.5% usable words in this file (14.11% below... not far off from the rough numbers).
Some people still worry about this a great deal, others ignore it completely, and I like to use it to 'steer' my pages. I know that AutoMapIt uses a lot of 'additional code' in the pages to make them work the way I intend and this means that I have naturally 'worse' numbers on the SEO tool for this site. I'm not about to reduce the functionality on this site just to get better numbers, so I live with it. But if I see one of my pages spiking far beyond the others, I want to know why so that I can add content or reduce the code, if possible. I also know that because I have more code on my sites that I need to 'fluff' it with more usable text.
The 'slightly more important' info is found in the keyword stats just below that. This helps to define what your pages are about, what your site is about, and what you would likely be ranking for.
Even the keyword tools are on their way out across the internet... Search engines have started using what is called Latent Semantic Indexing... what the words mean when used in their context..
So, you are trying for the keyword 'car'... do the other words on your site include such things as "cleaning, deodorizer, decal, and accessories"? This points toward a car-accessory website. Do the other words contain "receipt, finance, service, and offer"? This may be more of a car dealers website. How about "history, Edsel, Model T, and steam"? This may point more towards an educational site about how cars came about. All of these say 'car', but relate to different facets of what 'car' could mean. Do your top keywords get the message across?
These were all quick examples, but it shows how the keywords themselves are not the most important thing, but the supporting keywords that define where you go with your site in the rankings. There are lots of 'technical' articles on "Latent Semantic Indexing" (run a search), but this is also one area where many SEO folks go running. It's a big, scary word for a simple concept... Don't stuff keywords to make it work, just write something that relates to the keywords.
What's high, what's low? This is open to massive interpretation, but generally, 25% code is really good... lot's of content, little code. and 75% is high... mostly code, little content. Among other things, it takes more bandwidth for you to say the same thing as a page with less code. The busier you are, the more this matters, but again... is it going to hurt you enough to matter? This is where it helps to have professionals close to your project that can determine what your needs/usage are. If you aren't at this point on the web, then it may not matter until you get an even higher percentage.
If it's enough to make you concerned, you can find someone who can follow along your journey on the web and help manage/advise you with your site using the
Outsourced Assistance forum here at AutoMapIt. The companies that I have approved for that forum are able to look at your 'whole picture' and develop a strategy for you while taking you through every step of the way.
Of course, I can still answer many questions you have, but they can give you more attention than I can find the time for right now. I'm going to try and add more features and improve the interface for AutoMapIt
