‘Defensible’ websites help ensure your success more than SEO alone
I just read a great blog post about Defensible websites which talks about certain metrics for a websites success. I thought that a lot more people could benefit from this understanding so I figured I’d share it with you!
The basic idea is that you try to remove single points of income or traffic from your site. I don’t mean remove Google as a source of traffic, but if they account for more than 75% your traffic and for whatever reason, they change their algo and shake you loose… you wouldn’t be getting any more users to your site. If the only source of income for your site is Google Adsense (or ONLY any other single source) and that source dries up by going out of business, canceling your membership, or any other problems… you wouldn’t be making anything else from your site.
With multiple sources of traffic, with multiple revenue streams… your site will stand the test of time and weather what comes it’s way. The article at tropicalseo.com will give you specific metrics to measure your site against that will help make your site more defensible, virtually eliminating the risk that any single change in a factor outside of your control will permanently sink your website.
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