The death of AdSense and Text-Link-Ads?
The internet has again allowed Pandora’s Box to be opened… Direct Advertising has poked it’s head out and been permanently released to the world. ForSaleByPublisher.com is a website dedicated to connecting advertisers and publishers directly.
Because the advertising is direct, this means higher profits for publishers AND lower fees for advertisers! Since the ad-centers such as AdWords and text-link-ads aren’t playing middleman, the publishers can keep 100% of the revenue and charge lower prices to make more! Advertisers are able to find websites that offer direct advertising and don’t have to pay premiums that would go to the brokers.
This isn’t a ‘complete’ no-brainer… what are ads on your site worth? How much should you pay for advertising? This is where the ‘real world’ comes in. Don’t charge more than you would pay for a similar ad, and don’t pay for ads that don’t bring in good traffic. Time to pay closer attention to your stats and referrer logs!
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