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Keyword usage always requires a bit of common sense, but with the right tools, you can get a solid feel for what the search engines want to see and what you are actually telling them your website is about.

Some comments by Amit Singhal of Google give us an interesting look into how Google calculates the ‘importance’ of Twitter messages (also called tweets) when determining ranking positions. An article quoting Amit at http://www.technologyreview.com/web/24353/page1 mentions several factors that are very similar to ‘normal’ search ranking criteria for webpages with a few key differences.
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